6 Key Features of CRM for Logistics
Having served 200+ clients and providing CRM for several industries, our team has listed a few important features and functionalities required by Logistics businesses. You can view our clients!
The Indian logistics industry has a trend of growing at 1.5 to 2 times the GDP growth. Logistics encompasses freight services across air, land, waterways and internal as well courier services and deliveries, warehouse storage, logistics parks, container depots, etc. The Indian Logistics industry is poised to receive a handsome investment from the government as well as private investors and venture businesses.
The Logistics industry: Structural overview:
The Logistics industry has mainly three types of business organisations: i) Shipping companies, ii) Logistics companies and iii) Movers and packers business.
i) Shipping companies have business generation through agents who find consumer need gaps and co-ordinate with shipping companies to fill these needs. Shipping businesses heavily rely on agents for generating & tracking leads and attracting new business. These agents can either be exclusive to the respective shipping company or can be a 3PL i.e. a Third party Logistics provider company’s agent allocated to the shipping company. Hence, it is key for a Shipping business to know their growth and earnings measurably as well as monitor the performance and conversion speed of their agents that service them.
ii) Logistics Companies have a large network of offices and branches that have a vast count of sales people and agents who generate leads, follow-up and contribute to revenue growth. Logistics companies have more frequency of business and return customers as they mostly provide logistics services to corporates on a contract basis. Every Logistics company needs to be sustainable and know it’s revenue growth both overall as well as branch-wise and sales person-wise.
iii) Movers & Packers business has a less frequency of return customers and hence heavily depends on new generated business for it’s revenue generation. A movers & packers business would possibly tie-up with portals and would cater to corporates, factories and individuals. This business needs a strong sales lead generation and conversion rate which indicates that it constantly should monitor the business growth and sales teams performance.
Though these pointers listed aren’t in any order of importance, they will make your search for a CRM Software easier and fruitful.
Some features of Logistics CRM Software:
1. Forecast revenue growth
2. Set revenue targets
3. Automated communication for strong marketing
4. Monitor sales person-wise performance
5. Track sales and leads
6. Proficient follow-ups to nurture leads
Visit our website for all the Logistics CRM Features.
Resources on CRM for Logistics:
1.Download Buyer’s Guide for Logistics CRM Software
2.Download Checklist for Buying Logistics CRM Software
3.Download Top 13 Features of Logistics CRM Software
4.Sign up to view Reports in Logistics CRM
5.Hosting, security, compatibility, integration and customization details of Logistics CRM Software
6. Sign up for Software Demo of CRM For Logistics
We hope you’re clear about all the features of a CRM. If you need to more about buying a CRM for logistics, read our Logisitcs CRM blog posts.
