8 Key advantages of Media and Advertising CRM
An advantage is a factor that puts you in a better position to achieve your desired outcomes.
With respect to this definition, we have listed some advantages that a CRM software can give your Media & Advertising business:
1. Complete sales target management
– Set sales targets for the company and sales employees
– Monitor the real time status of pending and achieved targets
– Easily analyze sales performance
2. Comprehensive lead management
– Capture leads from multiple sources
– Easily import lead data
– Correctly understand and address lead requirements
– Assign leads
– Prioritize and convert leads faster
3. Sales follow up tracking and management
– Have the fastest possible response time for leads
– Follow up without fail, set reminders for the same
– Schedule follow ups calls, emails, meetings, etc.
– Use email marketing to increase reach & recall value
– Use updated tools & data to maximize sales efficiency
4. Quotation management
– Create accurate quotations
– Have one common point for sending, approving and following up quotations
– Create versions of quotations & save time
– Know the status of quotations in the sales pipeline
– Know reasons for winning & losing deals
5. Client data management
– Have access to correct data of products / services, leads, clients, contacts, quotations, etc.
– Maintain a client purchase history
– Have no knowledge gaps when employees exit
6. Detailed reports
– Get real time projections of sales, leads, quotations, products / services, etc.
– Gain complete awareness of your Media & Advertising business’ sales activities
– Know the factors that help win deals
7. Sales process optimization
– Automate processes & minimize the sales process loopholes
– Maximize the resource utilization
– Get more productive time to perform sales activities
8. Sales forecast
– Utilize the lead and quotation valuation to get sales forecasts
– Prepare for future business possibilities
– Be leaps ahead in business planning
Conclusion:
If you want to see all the advantages a CRM software can give your Media & Advertising company, see a demo here.
For more reads on our blog see: Media & Advertising CRM
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