Hotel CRM pros and cons
The following are the pros of using a Hotel CRM:
We have listed a few of the prominent Pros of Hotel CRM.
However, there could be more.
Sales Productivity
1. Automate routine tasks so that sales employees spend less time in data entry & more time on getting actual rooms / packages booked.
2. How Hotel CRM can help you:
– 11% to 60% increase in sales productivity.
Sales Pipeline Optimization
1. How Hotel CRM can help you:
– 4% to 22% decreased sales cycle.
– 4% to 28% higher conversion rates.
– 3. 5% to 37% improvement in client retention.
Sales Target Management
1. Know the status of sales targets being achieved & balance by both your Hotel and sales people.
2. How Hotel CRM can help you:
– 1. 5% to 35% higher annual growth rate.
– 2. 7% to 47% revenue increase per sales person.
Lead Management
1. Effectively manage, allocate & convert leads.
2. Map the conversions of leads and know the possible revenue inflow.
3. How Hotel CRM can help you:
– 15% to 39% improvement in lead conversion rates.
Follow up Automation & Sales process Streamlining
1. Never miss a lead inquiry, schedule sales follow ups, meetings & set reminders for the same.
2. Save time by using one software for sales and follow up activities.
3. How Hotel CRM can help you:
– 4% to 55% decreased sales & marketing costs.
Data Management & Security
1. Have a secure data storage of all your leads, clients, products / services and sales.
2. Experience no data loss when employees leave your Hotel.
3. Save time and effort in fetching lead, client, room / package & booking details.
Data Analysis
1. Getting precise & real time analytics about:
– Sales
– Leads
– Rooms / Packages
– Bookings
– Clients and much more.
The following are some cons of Hotel CRM:
You may experience these due to any imperfections in the Hotel CRM installation, implementation and / or usage:
1. Invest time & efforts to analyze and document the following:
– Business process
– Sales life cycle
– Short comings in your current process
– Technical & functional requirements in the Hotel CRM
2. There could be failure in adopting the Hotel CRM if you have not assigned an executive in charge of ensuring that:
– The employees know how to use the Hotel CRM
– The Hotel CRM is being used religiously
3. The price of Hotel CRM could seem like an extravagant expense.
Conclusion:
Discover all the advantages you can get with a CRM for Hotel business, click here!
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