BPO CRM pros and cons
The following are the pros of using a BPO CRM:
We have listed a few of the key Pros of BPO CRM. However, there could be more.
Sales Productivity
1. Automate recurring tasks so that sales employees spend
less time in data entry & more time on actual selling.
2. How BPO CRM can help you:
– 11% to 60% increase in sales productivity.
Sales Pipeline Optimization
1. How BPO CRM can help you:
– 4% to 22% decreased sales cycle.
– 4% to 28% higher conversion rates.
– 3. 5% to 37% improvement in customer retention.
Sales Target Management
1. Know the status of sales targets achieved & balance by both your BPO and sales people.
2. How BPO CRM can help you:
– 1. 5% to 35% higher annual growth rate.
– 2. 7% to 47% revenue increase per sales person.
Lead Management
1. Effectively manage, assign & convert leads.
2. Map the conversions of leads and know the prospective revenue.
3. How BPO CRM can help you:
– 15% to 39% improvement in lead conversion rates.
Follow up Automation & Sales process Streamlining
1. Never miss a lead, schedule sales follow ups & set reminders for the same.
2. Save time by using one software for sales and follow up activities.
3. How BPO CRM can help you:
– 4% to 55% decreased sales & marketing costs.
Data Management & Security
1. Import, collaborate & have a data storage of all your leads, clients, products / services and sales.
2. Have no data loss when employees leave your BPO.
3. Saved time and effort in fetching lead & client details.
Data Analysis
1. Getting accurate & real time analytics about:
– Sales
– Leads
– Products / Services
– Clients and much more.
The following are some cons of BPO CRM:
You may experience these due to any shortcomings in the BPO CRM installation, implementation and / or usage:
1. Invest time & efforts to analyze and document the following:
– Business process
– Sales cycles
– Short comings in your current process
– Technical & functional requirements in the BPO CRM
2. There could be failure in adopting the BPO CRM if you have not assigned a person in charge to ensure:
– The employees know how to use the BPO CRM
– The BPO CRM is being used religiously
3. The cost of a BPO CRM could be a limitation.
Conclusion:
Check out a BPO CRM for more details about CRM for your BPO.
See our BPO CRM blogs for more resourceful reads.
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Contact our CRM Solution Architect via phone or email – Click here
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