CRM software pros and cons
The following are the pros of using a CRM:
We have listed a few of the key Pros of CRM. However, there could be a more.
Sales Productivity
1. Automate repetitive tasks so that sales employees spend
less time in data entry & more time on actual selling.
2. How CRM can help you:
– 11% to 60% increase in sales productivity.
Sales Pipeline Optimization
1. How CRM can help you:
– 4% to 22% Decreased sales cycle.
– 4% to 28% Higher conversion rates.
– 3. 5% to 37% Improvement in customer retention.
Sales Target Management
1. Know the status of sales targets being achieved & balance by both your company and sales people.
2. How CRM can help you:
– 1. 5% to 35% higher annual growth rate.
– 2. 7% to 47% revenue increase per sales person.
Lead Management
1. Effectively managing, assigning & converting leads.
2. Map the conversions of leads and knowing prospective revenue.
3. How CRM can help you:
– 15% to 39% improvement in lead conversion rates.
Follow up Automation & Sales process Streamlining
1. Never skip a lead, schedule sales follow ups & set reminders for the same.
2. Save time by using one software for sales and follow up activities.
3. How CRM can help you:
– 4% to 55% decreased sales & marketing costs.
Quotation Management
1. Sending accurate quotations and getting a sales forecast of the prospective business.
2. Knowing specific reasons for why you are winning / losing
deals
Data Management & Security
1. Having a data storage of all your leads, clients, products / services and sales.
2. Having no data loss when employees leave your company.
3. Saved time and effort in fetching lead & client details.
Data Analysis
1. Getting accurate & real time analytics about:
– Sales
– Leads
– Quotations
– Products / Services
– Clients and much more.
The following are some cons of CRM:
You may experience these due to any set backs in the CRM installation, implementation and / or usage:
1. Invest time & efforts to analyze and document the
following:
– Business process
– Sales cycles
– Short comings in your current process
– Technical & functional requirements in the CRM
2. There could be failure in adopting the CRM if you have not
assigned a person in charge to ensure:
– The employees know how to use the CRM
– The CRM is being used religiously
3. Cost of CRM could be a restraint.
Conclusion:
Checkout a CRM software to find out all its pros and cons here.
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