Healthcare CRM pros and cons
The following are the pros of using a Healthcare CRM:
We have listed a few of the vital Pros of Healthcare CRM. However, there could be more.
Sales Productivity
1. Automate repetitive tasks so that sales representatives spend less time in data entry & more time on actual selling.
2. How Healthcare CRM can help you:
– 11% to 60% increase in sales productivity.
Sales Pipeline Optimization
1. How Healthcare CRM can help you:
– 4% to 22% decreased sales cycle.
– 4% to 28% higher conversion rates.
– 3. 5% to 37% improvement in patient / client retention.
Sales Target Management
1. Know the status of sales targets being achieved & balance by both your organization and sales people.
2. How Healthcare CRM can help you:
– 1. 5% to 35% higher annual growth rate.
– 2. 7% to 47% revenue increase per sales person.
Lead Management
1. Effectively manage, allocate & converting prospects.
2. Map the conversions and know the prospective revenue.
3. How Healthcare CRM can help you:
– 15% to 39% improvement in prospect conversion rates.
Follow up Automation & Sales process Streamlining
1. Never miss out on a prospect, schedule sales follow ups & set reminders for the same.
2. Save time by using one software for sales and follow up activities.
3. How Healthcare CRM can help you:
– 4% to 55% decreased sales & marketing costs.
Data Management & Security
1. Having a data storage of all your leads, clients, products / services and sales.
2. Having no data loss when employees leave your company.
3. Saved time and effort in fetching lead & client details.
Data Analysis
1. Getting accurate & real time analytics about:
– Sales
– Leads
– Products / Services
– Patients / Clients and much more.
The following are some cons of Healthcare CRM:
You may experience these due to any blemishes in the
Healthcare CRM installation, implementation and / or usage:
1. Invest time & efforts to analyze and document the
following:
– Business process
– Sales cycles
– Short comings in your current process
– Technical & functional requirements in the Healthcare CRM
2. There could be failure in adopting the Healthcare CRM if
you have not assigned a person in charge to ensure:
– The employees know how to use the Healthcare CRM
– The Healthcare CRM is being used regularly
3. The cost of a Healthcare CRM could be an initial concern.
Conclusion:
Find out more about the pros, cons and features of a Healthcare CRM here.
For more resourceful reads, checkout our Healthcare CRM blog category.
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