Real Estate CRM pros and cons
The following are the pros of using a Real Estate CRM:
We have listed a few of the significant Pros of CRM. However, there could be more.
Sales Productivity
1. Automate repetitive tasks so that sales employees & Real Estate agents spend less time in data entry & more time on actual property selling.
2. How Real Estate CRM can help you:
– 11% to 60% increase in sales productivity.
Sales Pipeline Optimization
1. How Real Estate CRM can help you:
– 4% to 22% decreased sales cycle.
– 4% to 28% higher conversion rates.
– 3. 5% to 37% improvement in customer retention.
Lead Management
1. Effectively manage, assign & converting prospective customers.
2. Map the conversions and know the prospective revenue.
3. How Real Estate CRM can help you:
– 15% to 39% improvement in lead conversion rates.
Sales Target Management
1. Know the status of sales targets being achieved & balance by both your Real Estate enterprise and sales people.
2. How Real Estate CRM can help you:
– 1. 5% to 35% higher annual growth rate.
– 2. 7% to 47% revenue increase per sales person.
Follow up Automation & Sales process Streamlining
1. Never miss out on a prospective buyer, schedule sales follow ups, site visits, etc. & set reminders for the same.
2. Save time by using one software for sales and follow up activities.
3. How Real Estate CRM can help you:
– 4% to 55% decreased sales & marketing costs.
Data Management & Security
1. Have a data storage of all your leads, customers, flats / shops and sales.
2. experience no data loss when employees / agents exit from your Real Estate business.
3. Save time and effort in fetching lead, customer & property booking details.
Data Analysis
1. Getting accurate & real time analytics about:
– Sales
– Leads
– Site Visits
– Products / Services
– Customers and much more.
The following are some cons of Real Estate CRM:
You may experience these due to defects in the Real Estate CRM installation, implementation and / or usage:
1. Invest time & efforts to analyze and document the following:
– Business process
– Property sales cycles
– Short comings in your current process
– Technical & functional requirements in the Real Estate CRM
2. There could be failure in adopting the Real Estate CRM if you have not designated a person responsible of ensuring:
– The employees know how to use the Real Estate CRM
– The Real Estate CRM is being used regularly
3. The expense of a Real Estate CRM could be a constraint.
Conclusion:
Check out a Real Estate CRM for more details about CRM for your Real Estate Business.
See our Real Estate CRM blogs for more resourceful reads.
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