Media and Advertising CRM pros and cons

Media and Advertising CRM Software Pros and Cons 2017

 

The following are the pros of using a Media & Advertising CRM:
We have listed a few of the pivotal Pros of Media & Advertising CRM. However, there could be more.

 

Sales Productivity
1. Automate repetitive tasks so that sales employees spend less time in data entry & more time on actual selling.
2. How Media & Advertising CRM can help you:
– 11% to 60% increase in sales productivity.

 

Sales Pipeline Optimization
1. How Media & Advertising CRM can help you:
– 4% to 22% decreased sales cycle.
– 4% to 28% higher conversion rates.
– 3. 5% to 37%improvement in customer retention.

 

Sales Target Management
1. Know the status of sales targets being achieved & balance by both your company and sales people.
2. How Media & Advertising CRM can help you:
– 1. 5% to 35% higher annual growth rate.
– 2. 7% to 47% revenue increase per sales person.

 

Lead Management
1. Effectively manage, assign & convert prospective customers.
2. Map the conversions of leads and get an idea of the prospective revenue.
3. How Media & Advertising CRM can help you:
– 15% to 39% improvement in lead conversion rates

 

Follow up Automation & Sales process Streamlining
1. Never skip a prospect, schedule sales follow ups, meetings & set reminders for the same.
2. Save time by using one software for sales and follow up activities.
3. How Media & Advertising CRM can help you:
– 4% to 55% decreased sales & marketing costs.

 

Quotation Management
1. Pitch accurate quotations and get a sales forecast of the prospective business.
2. Knowing specific reasons for why you are winning / losing deals

 

Data Management & Security
1. Having a data storage of all your prospects, clients, products / services and sales.
2. Experience no data loss when employees leave your Media company / Advertising agency.
3. Save time and effort in fetching lead & client details.

 

Data Analysis
1. Getting accurate & real time number projections about:
– Sales
– Leads
– Quotations
– Products / Services
– Clients and much more.

 

The following are some cons of Media & Advertising CRM:
You may experience these due to any set backs in the Media & Advertising CRM installation, implementation and / or usage:

 

1. Invest time & efforts to analyze and document the following:
– Business process
– Sales cycles
– Short comings in your current process
– Technical & functional requirements in the Media & Advertising CRM

 

2. There could be failure in adopting the CRM if you have not assigned an executive responsible to ensure:
– The employees know how to use the CRM
– The CRM is being used religiously

 

3. The cost CRM could be a hesitation.

 

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