Traditional Sales V/S CRM, what’s best for Real Estate Developers?

Do you still communicate sending messages in floating bottles or via letters tied to pigeon feet? No, right! When you’re no longer old school then why is your sales? It’s time to step out of the black and white ways of doing sales.

Everyone’s living the fast life. The world’s moving faster, time’s falling shorter and business’ are scaling quicker. Time is no longer a measure to vouch for your business growth / eminence.!

Beg to differ? Read on to see what’s best for Real Estate Developer businesses, traditional sales or CRM sales:

In the entrepreneurship ring, see who’ll win when it’s traditional sales v/s crm:

1. Contact books v/s central storage:

Contact books – Sales people / agents manually enter contact details of leads in their contact books, enter the enquiry details and status in ledgers. While all this happens, the business owner would be clueless about all these advances. Threat: Loss of precious sales!

Central Storage – Sales people / agents feed the contact details, requirements, lead stage & status in the crm where the stored and accessible centrally. This means least chances of losing or skipping important data.


2. Scattered follow-ups v/s Single platform Follow-ups:

Scattered follow-ups – Sales people / agents waste time hunting for phone numbers and email ids. Use different platforms and swing between various applications to complete a single follow-up.
Threat: Wasted time, slower execution and lower outcomes.

Single platforms follow-ups – Sales people / agents log into the crm, track the required contact details in seconds and get started. Having all the required data right in front to tackle any client query. This means maximized outcome from follow-ups.


3. Speculative v/s Strategic Planning:

Speculative Planning – You collate whatever possible sales data and involve a group of people from accounts and finance to figure out how much you’ve earned in the past month / quarter / year. Further, you come up with half baked business plans and hope for the rest to fall in place.
Threat: A lot of uncertainty & heightened blind corners.


Strategic Planning: The crm gives you in depth reports to give you an exact picture of your sales, flats sold, flats booked, visits done, leads and stages, etc. So you know your strengths, weaknesses and can easily identify areas of your sales pipeline that need to be improved. In short you get a view of your current sales with Sales reports and future business with sales forecasts. This means you can devise highly strategic plans and make informed decisions.



4. Chaotic human errors v/s Precise process streamline: 

Chaotic human errors: Agents / Sales people are humans prone to error and can cost you prospective clients. They could possibly mix-up lead’s requirements, contact details. Sales people / agents would end up showing prospects the wrong kind of property / flat and pitch the wrong deal! Threat: Misplacing and jumbling-up of data result in lost business.

Precise process streamline: The crm meticulously sections and organizes data ensuring that Agents / Sales people are feeding in legitimate information and access exact flat / property details. This means your prospect’s flat / property hunt is satisfied, you win more deals.


5. Manual follow-ups v/s Automation for follow-ups:

Manual follow-ups – Sales people / agents need to physically send sms, shoot mails and make calls in real time and there’s a high chance they could miss crucial follow-ups as they’ll be out on the field for site visits. As things slip out of mind sales people could forget to call, mail, meet-up for site visits with leads. Threat: Your chances of pursuing the lead are shrunken. Leading to a higher drop out from the sales pipeline and lesser bookings.

Automation for follow-ups – The CRM punctually and accurately sends mails and messages to leads and clients scheduled by your sales people / agents. They can easily streamline their follow-up process and schedules. A Real Estate CRM sends reminders for sales follow-ups making your prospect persuasion tight. It also ensures that your sales team never miss a follow-up. This means that your Real Estate Developer business has a streamlined sales process. More bookings and maximized lead conversions.


Here’s some more on how a Real Estate CRM can boost your Real Estate Developer business:

– Know all the properties and their details.
– Manage sales of multiple projects.
– Keep track of all site visits.
– Stay updated about all the sales activities.
– Know all the bookings done.
– Know your revenue from multiple projects.
– Monitor sales team’s activities & performance.
– Target and execute email marketing campaigns.


Losing out on precious sales time can cost you. Adapting to change is what will let you master excellence, be it real estate business or life. 

“Change before you have to.” Jack Welch knew this back in his time, so why don’t you!

So Real Estate Developers, ready to step out of traditional sales and get into new age sales automation with a Real Estate crm?

If you’re looking for more information on Real Estate CRM, click here! 

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